On January 12, 2010 a 7.0 earthquake sent shockwaves of devastation through some of the most heavily populated areas in Haiti. Millions were effected. Thousands were left dead and countless numbers were injured. Within an instant the standard building blocks of life were stripped from millions who were left without food, clean water, basic medical care and shelter.
Within 24 hours the usual suspects had already responded or were in the process of responding. The American Red Cross, Church World Service and other organizations were leveraging their resources to lend aid to those in need. Since then we have even seen Celebrities and Athletes taking up the cause and helping where they can (which, in some cases, can be very significant). None of this would come as a shock to anyone. These organizations were formed to react to their problems and to lend aid, and some celebrities are naturally philanthropists.
This time they are not acting alone. Despite all the controversy surrounding their industry and its impact on society we are seeing several players in the Video Game industry coming and and raising funds to help with Haiti’s Earthquake relief efforts. Here are some of the notable contributions:
Bungie, the company behind the HALO franchise, have started the "Be A Hero" campaign. They have dedicated 100% of the proceeds generated until 02/28 from the apparel on their website to the American Red Cross. As an integral part of the promotion they have designed a special edition of their Superintendant t-shirt in red and blue (representing the Haitian flag) and have dedicated 100% of the proceeds to go to the American Red Cross even after 02/28. One would think that this was a very good gesture in and of itself, but they went even further. On 01/20 and 01/21 they offered to donate up to $100 for every 1000 players who played in an online rated match in HALO 3 or HALO: ODST with a special HERO emblem visible. So far their efforts have raised more than $100,000.
Zynga, the company responsible for Farmville, Mafia Wars and several other popular social networking games, offered a small in game token to its Farmville players in exchange for a $5 donation. Each player received a 1 week license to grow White Corn (which was overpowered) and in the end Zynga was able to raise $1,000,000 for their Zynga Haiti Relief Fund. Seriously, That is a LOT of White Corn.
Pop Cap Games is well known for their online sales of games like Plants vs. Zombies and Zuma’s Revenge. They offered to donate all of the proceeds from their online sales from January 16th to Partners in Health. This was definitely the best reason to buy Plants vs. Zombies EVER.
Behemoth, who we all know and love as the developer for Castle Crashers, has offered to donate 100% of the revenue for any of the XBLA titles to the American Red Cross Haiti Relief and Development fund. They take this even FURTHER when their employees offer to 100% match that amount out of their own pockets. (Wow!)
This tragedy is showing us that we are definitely all one people. We are witnessing evidence that in the face of tragedy their really is no corner of our society where we will not see some sort of support. Personally, I think this sort of thing is pretty uplifting.
Has anyone else heard of any unexpected outpourings of support for this tragedy? I would love to hear about it.
Stay Casual!
Stephen
www.casualbychoice.wordpress.com
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